Britnell Ventures Inc.
Britnell was built around the premise that the Canadian internet retail market is underserved and will grow meaningfully in the next 10 years. Canadian consumers perform 3% of their purchasing online, while the US does almost triple that amount at 8%, and UK consumers at 12%.
Our interpretation is that the underwhelming Canadian performance is largely a consequence of limited online choice and conservative Canadian customers who are slower to adopt. With high home and mobile web connectivity, we believe Canadian behavior will approach that of the US/UK with the roll out of more innovative online concepts and offerings.
Accordingly, we believe there is a real opportunity to better serve Canadian consumers through a direct-to-home delivery model from online retail environments. All of our enterprises, either core businesses operate within this industry.
Our interpretation is that the underwhelming Canadian performance is largely a consequence of limited online choice and conservative Canadian customers who are slower to adopt. With high home and mobile web connectivity, we believe Canadian behavior will approach that of the US/UK with the roll out of more innovative online concepts and offerings.
Accordingly, we believe there is a real opportunity to better serve Canadian consumers through a direct-to-home delivery model from online retail environments. All of our enterprises, either core businesses operate within this industry.
Sean Neville, Founder and CEO
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Sean is a serial entrepreneur who prior to creating Britnell Ventures was the Entrepreneur-in-Residence at Cornell University for the '09-'10 academic year. Prior to that, Sean co-founded and led Simply Audiobooks, the world’s largest audiobook rental company. He received the 2005 Ernst & Young Emerging Entrepreneur of the Year award for his efforts and negotiated the successful sale of the business in 2009. Previously, Sean worked in the Canadian securities industry, focusing on naked equity short selling and derivatives trading for hedge funds.
Sean has been a nationally ranked figure skater and public speaker. Sean has a BAS from York University & an MBA from Cornell University. |
Core Companies
These are companies directly owned and operated by Britnell Ventures.
Canada’s best source for adult incontinence protection products.
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North America's premier source for business and professional books.
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